How to create a world wide rave

I just came across this webinar from David Meerman Scott - on how to create a world-wide rave (or in other words, how to get your ideas out into the world and to spread via social media). It is a 1-hour webinar - but I think it is a worthwhile watch if you’re in some sort of marketing role. The concepts of a World Wide Rave isn’t new, but I think the concepts that David talks about are still very valid; especially if you’re the sort of marketeer that believes in providing a lead-capture ‘gate’ before customers can get to your content.

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