Five fatal social media errors to avoid

I just spotted an article over at marketing profs from Maria Ford covering 5 fatal social media errors, and how to avoid them (via @samirbalwani).

The article points out that too-often social media is tacked onto a campaign, without thought of an end-end strategy.

This results in a flood of communications - but without the engagement we really need. We’re all suffering from communications overload - so as marketeers, the more we can do to tune the message and the audience, the better targeted we can be.

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