Wednesday
Jul212010
Seth Godin on why you need a tribe
I just came across this video from Le Web in Feb 2009 with Loic Le Meur talking to Seth Godin about why you need a tribe; and how to influence people to create a tribe, and then change the world.
It gives an interesting insight into the need to be exceptional enough for a small group of people (~1000 people) to choose to share your idea with their friends. He also covers why the traditional feature-based product pitch isn’t the best way to build a movement… you need to meet the needs of a small group in such a great way that they will think it is remarkable enough for them to share.
Click through to the full post to see the video
Andy Bryant | 
21 Jul 2010 | tagged Le Web, Loic Le Meur, Seth Godin, content, exceptional, remarkable, tribe | in Social | Post a Comment
21 Jul 2010 | tagged Le Web, Loic Le Meur, Seth Godin, content, exceptional, remarkable, tribe | in Social | Post a Comment 