Top Ten Twitter Tips
I’ve seen lots of examples of what I consider to be bad ‘twitter practice’… and whilst I’m by no means the authority on the subject - I do think that I’ve spent enough time scanning the twitterverse to have a good idea of what works, and what doesn’t.
Rule 1 - Keep it simple:
When people read tweets, they don’t spend much time reading each tweet; in fact most of the time they’re probably speed reading as they’re scrolling through pages of tweets. So if you’re trying to craft tweets with a lot of hidden meaning - then most of the time it will be lost on your audience - and they’ll just skip to the next message.
I tend to follow the rules for writing a press-release - i.e. tell them what you’re going to tell them in the headline; expand on it in the first paragraph, then give them the rest of the story in the body.
In twitter this means you need to grip the reader immediately with your first few words and compel them to act and hopefully share your message with their followers. So you should construct a tweet by grabbing the reader with the first few words that explain what you’re tell them, followed by additional information to expand on the message, finishing off with a link to find more information.


05 Jul 2010