Innovative uses for QR Codes

Updated on 01 Mar 2012 by Andy Bryant

QR codes seem to have passed the trough of despair in the innovation cycle, and have started popping up all over the place in recent months. I spotted one on the back of a junk-mail leaflet from a local Church in France, a poster containing just a QR code advertising a somewhat controversial political party, and the company I work for will be using them on the booth at the next big trade-show we attend.

Whilst it is really easy to generate a QR code of your contact details, or to refer your website viewers to a mobile optimized version of your site (which I’ve had on my site for years and could really do with refreshing), coming up with an innovative or creative use for QR codes is mighty hard.

Click to read more ...

I'm declaring war on spam

Ok. This is war. I’m taking control of my inbox.

I’m officially taking an unsubscribe, or filter approach to all marketing emails. If you still want me to see your marketing materials, then make your stuff so good that a reputable blogger will write about it, and I’ll see it rise as a popular article on twitter, or through one of the blogs I’m following on Google reader + feedly. If you’re a company of interest to me I may tune in to your twitter feed - but only if you’re using it for important news, and not just filling the twitterverse with incessant spam. If your stuff is really interesting, I might just subscribe to your RSS feed directly.

Click to read more ...