I'm declaring war on spam

Ok. This is war. I’m taking control of my inbox.

I’m officially taking an unsubscribe, or filter approach to all marketing emails. If you still want me to see your marketing materials, then make your stuff so good that a reputable blogger will write about it, and I’ll see it rise as a popular article on twitter, or through one of the blogs I’m following on Google reader + feedly. If you’re a company of interest to me I may tune in to your twitter feed - but only if you’re using it for important news, and not just filling the twitterverse with incessant spam. If your stuff is really interesting, I might just subscribe to your RSS feed directly.

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