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Entries in E2.0 (2)

Saturday
Apr212012

Email newsletters... Don't you just hate them?

Old newspaper

Well… I do.

I mean - we used to get individual emails from people across the organization containing useful information sent to a well maintained distribution list. Anyone could send, but as each email would go out to lots of people, you would be careful to compose your email, and ensure not to send if it wasn’t going to be valuable to the receipient.

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Wednesday
Jan122011

2011 Social Media Predictions Pt1

Updated on 03 May 2011 by Registered CommenterAndy Bryant

Now that I’ve had some time to digest a few of the new-year social-media predictions posts, I’ve distilled out the themes that I believe are going to be important in 2011. They follow three broad areas

  • The ability to use social media to drive sales from a tighter integration of social media, E2.0 and CRM
  • Social Media Control Centers providing a central point to allow more people across the enterprise to get involved in a controlled and efficient manner
  • Reviews sorted by your social graph, combined with location and implicit search on mobile providing information you didn’t know you needed before you thought to look for it

I’ve split this post into 2, and cover the first here, and will address the second two areas in my next post.

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