2011 Social Media Predictions Pt1

Updated on 03 May 2011 by Andy Bryant

Now that I’ve had some time to digest a few of the new-year social-media predictions posts, I’ve distilled out the themes that I believe are going to be important in 2011. They follow three broad areas

• The ability to use social media to drive sales from a tighter integration of social media, E2.0 and CRM
• Social Media Control Centers providing a central point to allow more people across the enterprise to get involved in a controlled and efficient manner
• Reviews sorted by your social graph, combined with location and implicit search on mobile providing information you didn’t know you needed before you thought to look for it

I’ve split this post into 2, and cover the first here, and will address the second two areas in my next post.

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Google Me - The future of social networking?

There’s been plenty of debate over what Google Me will be when it launches - and I’ve certainly not read all of it. I do however believe that Google is in the best position to create a killer and yet open social network.

My idea of a perfect social network at this point would be 

• Open identity - to allow me to login with my OpenID
• Ability to create and share status updates, photos, videos, and links to any of the social networks that my friends are using
• Ability for my friends to comment and interact with my activity streams such that I get the comments back on my original item - back in my preferred social network
• One list of contacts that I can segment into groups and transport between social networks and my email/phone
• Location based checkins, with my locations available to a select group of my friends

Here’s why I don’t think facebook, twitter or foursquare will win this in the long run

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