Gadget buyers seen as assertive, even arrogant: study

Internet ad network firm Mindset Media and Nielsen Online conducted an online study, and have identified me pretty well (as well as you, if you're reading this blog!)

"An online study evaluating the characteristics of 25,000 American adults found avid technology consumers tended to score highly in personality traits such as leadership, dynamism and assertiveness -- but low in modesty."

"But the study also found that avid tech consumers were also likely to be low in modesty and may be perceived as conceited or arrogant by others."

Sources: Reuters